Television Commercial
Traditional TV commercials require actors, studio time, location shoots, camera crews, sound equipment, lighting, etc. They can be very expensive to produce. It’s possible to do them inexpensively, but then they look cheap and amateurish to an audience used to high production values.
New technologies makes animated commercials affordable
Animated TV commercials (TVCs) used to cost even more than live-action TVCs. The production process was labor-intensive and required high-priced artistic talent. Now new technologies produce high-quality animation at a greatly reduced cost.
According to the American Association of Advertising Agencies, the average production cost for a live action 30-second commercial is $342,000. Equally effective animated commercials can now be produced for $10,000. Money saved on production costs can be used for video distribution – to strategically buy air time, ensuring that the TVC is seen by more people. We also deliver versions of each TVC formatted for online viewing and distribution via social media.
Here are examples of our TVCs –
OSN – Drink Water Campaign Telly Award Winner 2014
McDonald’s TVC – Fastest delivery Service in Kuwait
Merck – As seen on OSN!
At Infamous Studios, we specialize in the art of storytelling to deliver a clear, fun, and simple commercial that communicates your value proposition in an entertaining way. In traditional camera shoots you’re limited to what can be shot, with animations we are limited only by imagination. Prior to production, we propose several different creative concepts for you to choose from. And post production, we help you find the best video distribution placements for your TVC.
Testimonial –
‘The Infamous team quickly understood what we were trying to accomplish. They came up with several creative ideas, and we worked with them to choose the one that would best tell our product story. We’re very pleased with the TVC, and the results.’
Production Duration: 4 weeks
Run Time: 15-30 seconds
Ideal for B2C
